Gala NikolaevaHow not to lose your users*Disclaimer: On average, around 2,000 hikers get lost each year, and rescuers do a hard and very important job saving these people. I am…3 min read·Sep 8, 2022----
Gala NikolaevaWhy you should redesign your software product (at least) every five years.I am not talking about adding a new news feed algorithm that most of your users hate. I am also not talking about changing your name and…3 min read·Aug 30, 2022----
Gala NikolaevaWhat lessons Citibank actually should learn?The user experience community now secretly (ok, not so secretly) is giggling on the news about Citibank losing $500 million just because…4 min read·Mar 5, 2021----